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Moving media and moved by media

Someone's brainwave has found a solution to the problem of creating employment and getting products to market - a cyclist with magazine racks as his cargo. The clever design allows him to zip in and out of traffic or easily pull to the side of the road when flagged down. The two I saw in Somerset Road, Green Point earlier were sponsored by People Magazine and had a number of titles on their shelves. This really gives new meaning to Moving Media.

Men's Health magazine won Best Men's Magazine at the Pica Awards for the fifth consecutive year. As I was on the team that launched the title, I fired off a congratulatory e to Touchline MD Marc Blachowitz. I received this, by reply: "thanks Brian, all that initial publicity set the magazine up. Marc."

When I think about what makes people successful, time and again I maintain it is their ability to make people who report to them feel cherished. I am motivated by the need to make a difference in my world - and when clients recognise this it makes the often slog nature of our jobs as communicators all that more worthwhile.


[09-Nov-04]
Brian Berkman
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